Taking new projects · Remote, and locally in Borlänge & Uppsala
We design and build websites, brands, booking systems, AI workflows and marketing for small businesses that want to look good and run smoothly.
We help small businesses build a stronger digital presence with websites, branding and smart automations that save time and make the business easier to run.
What we do
Design and the working system behind it. We don't stop at a site that looks good: we connect the bookings, calendars and reminders that keep your days calm.
UX/UI that feels like you
Thoughtful UX/UI and a site that feels like you, built to turn visitors into clients. Clear structure, calm flow, and built for phones first.
A look people remember
Positioning, look and voice that say what you really mean, so the right people recognise themselves in your brand.
Less admin, fewer mistakes
Smart workflows that take repetitive tasks off your plate, from client intake and bookings to calendar sync and reminders.
Getting found by the right people
Social strategy and content in the languages your clients speak, so you stay visible without burning out.
Also on request
Sell products, bookings or courses straight from your site, with secure payments set up for you.
Custom tools when you need them, plus updates and maintenance so everything keeps working.
Selected work
We designed and built Lara's website from scratch. Today her business runs through it: clients book online, and every client has a personal account with their recorded sessions, private to them alone. Less admin for Lara, a better experience for her clients.
Google Calendar
Synced automatically
Wix Bookings
For Lara's coaching business we created a warm, professional website that is easy to use and reflects her personal brand, and shaped the customer journey, structure, navigation and booking experience so clients understand her services and book online without friction.
Lara manages appointments across several calendars, including a shared Google Calendar. We built a workflow that syncs her existing schedule with the calendar connected to Wix, so times she is already busy show up in the booking system automatically. Fewer double bookings, and availability clients can trust.
Each client logs in to a personal account where their recorded sessions wait for them, easy to find and visible to nobody else.
A website that took over her admin and gave her clients a better experience.
“Saskia has been the best person I could have imagined to bring my website to life.
Our journey has gone through several phases: first of all, she is extremely precise and very attentive to the design and aesthetics of the website, while at the same time being incredibly practical and concrete.
She has encouraged me to reflect deeply on how I wanted to present myself online, who I am, and what I want to communicate to people. She doesn't just bring ideas to life; she also constantly encourages you to question your “why” behind them. And this has made all the difference.
Taking the time to really develop this process has led me to finally have a website that represents me 100%!
She is precise, always available, and has a great sense of humour. It has been such a pleasure collaborating with her… I'll miss her!”
Cindy rents out the homes she styles, and she styles homes for others. She had an Instagram and a Linktree. We gave her a brand and one website that does both jobs.
For guests: book the stayFor homeowners: hire the stylist
Guests browse each home, see how it is styled and book the stay on Airbnb. Homeowners see the same homes as her portfolio and hire her for styling, staging or a refresh.
We refreshed her logo and launched the brand around it: warm and calm, like the homes themselves.
One home online for her rentals and her design work.
We maintain Sonia's website and built the marketing automation behind it.
Trigger
Action
Action
Action
Weekly AI review: what needs attention, what is still unused, what worked
Sonia had plenty of ideas, inspiration and content, but nothing connecting them. Ideas sat in messages, saved posts, links and notes. It was hard to know what was published, what was still an idea, where each piece belonged, or what had worked.
Every marketing client starts with a strategy survey: goals, audience, what each platform is for, content pillars, tone of voice, customer journey, and the numbers that matter.
Sonia drops anything into a Slack channel, wherever she is: a link, an idea, a Reel she likes, a note. It is sorted automatically into a Notion database by platform, content pillar, format, status and goal. A scheduled AI review surfaces what needs attention, which ideas are still unused and what performed well.
Less guessing, less manual sorting, fewer forgotten ideas. Ideas become measurable actions, and every result sharpens the next decision.
How a project runs
You always know where we are and what comes next. Personal from the first conversation to long after launch.
We listen between the lines: what you say, and what your business actually needs.
We map your pages, bookings and tools, and find where time gets lost.
Brand and UX/UI design shaped around the people you want to reach.
The site goes live with its systems connected and automations switched on.
Support and improvements after launch, so it keeps working as you grow.
The person behind the studio
Saskia Nieuwland, Founder & Creative Director
My strength is listening between the lines: finding what you are really trying to say, and turning it into something that looks good and brings in clients.
I'm Dutch and have lived in Stockholm for years. Before starting Nieuwland Studio I worked at Blomstergrossisten, where I created a new role for container administration and built the tracking system behind it, which stopped the company losing money on containers. I also worked side by side with IT when the company switched to a new business system.
That's where I found what I love most: understanding what people really need and turning it into something clear that works. Today I build websites, brands, content and AI workflows for coaches, personal development professionals and service businesses. UX/UI design is where I feel most at home.
Let's talk
Every project gets a personal quote. Send a message or ask for a call, and we'll take it from there.
For local small businesses, startups, creators and teams of 2 to 50. Remote anywhere, and in person in Borlänge and Uppsala.
